Expedia, Inc.
Two things always get our hearts racing: incredible design, and travel. So the chance to entice the Expedia team to register for a divisional meeting was an opportunity to connect with kindred spirits. We capitalized on the borrowed interest surrounding a popular adventure epic, with our theme, "Catch Us If You Can." It perfectly expressed Expedia's overall marketing goals and became the internal battle cry for the company's corporate leadership. Our exceptional design set the tone for the entire meeting, and thanks to an array of arresting, fun, and whimsical print and collateral media, we made this the can't-miss event of the year.
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