Microsoft Xbox

Xbox asked us to create a strong visual identity for an exclusive event the group was hosting at the annual Game Developers Conference. The arresting graphics package we delivered cut through the sensory overload present in the chaotic tradeshow environment, and generated a great deal of buzz for Xbox. By maximizing existing brand visual elements, we grabbed the game developers' attention by transforming the low-cost, high-impact elevator atriums with enormous two-sided banners. The design strategy received tremendous feedback for perfectly representing the Xbox brand in a way that was exciting, hip, and compelling.

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