Susan G. Komen 3-Day for the Cure

When a good cause meets exceptional creative and strategy, the outcome is truly remarkable. The TV, radio, outdoor, print, online, and direct mail campaigns we created over the past five years for Susan G. Komen 3-Day for the Cure have inspired a 148 percent increase in participation for the exhilarating (and demanding) three-day, 60-mile journey. This amazing growth has resulted in donations nearly doubling, from $55 million in 2004 to $108 million in 2008. The overwhelming success of our advertising efforts has helped the foundation expand its reach from 10 regional events in 2004 to 15 markets in 2009.

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